User Experience Design

I'm a UX unicorn with skills covering customer research, interactive prototyping, usability testing & analysis, ABn testing, visual design, and strategy.

As Senior Digital Marketing Manager - Customer Experience at Rentokil Initial I oversee & carry out various UX activities for non-UK sites such as user research and UI design.

My focus is on translating user needs & issues into actionable recommendations for discrete projects and long-term strategic business goals to support our 80+ markets.

In my previous roles at Ticketmaster Live Nation as a UX Designer and Design Engineer, I worked on their white label ticketing websites and commercial bulk ticketing applications after transitioning from freelance web design.

Reach out to me through my LinkedIn profile for my CV and portfolio.

Skills at a Glance

  • Research & Strategy

    • Animation
    • Competitor & comparator analysis
    • Content taxonomy
    • Customer journey mapping
    • Design systems
    • Exploratory testing & analysis
    • Heuristic evaluation
    • Information architecture
    • Interviews (stakeholder & user)
    • Moodboards
    • Personas
    • Project management
    • Scamps
    • Service blueprints
    • Storyboarding
    • Strategic planning
    • Usability testing (remote & in-person)
    • Wireframes & prototypes
    • Workshops
    • Workshop planning & moderation
  • Technical

    • Axure
    • Adobe CC Creative Suite (Acrobat, Illustrator, InDesign, Photoshop, XD)
    • Figma
    • HTML5
    • CSS3
    • Javascript
    • jQuery
    • Google Analytics
    • Plausible Analytics
    • Google Optimize
    • Optimizely
    • Wordpress / Pico CMS
    • Google Docs
    • Microsoft Office
    • OSX
  • Additional

    • Cross-platform design
    • Web accessibility (W3C WAI)
    • Organic SEO

Project Highlights

Some of the larger projects I've been working on over the past decade or so.

  • 2020-23, CMS migration
    Visual design & quality assurance (QA) of development of new user interface (UI) and supporting the migration to a new CMS for Rentokil Initial's 200+ websites
  • 2019–20, Rentokil website redesign
    User research, workshops, UX design, usability and A/B testing for new UI and user-focused content for Rentokil's pest control websites
  • 2019, Single domain research
    Auditing and mapping of all Rentokil Initial websites to understand benefits for moving to single domain
  • 2017-19, Rentokil global navigation redesign
    Audits, stakeholder and user research, card sorting workshops (online and offline), tree testing, user flows, information architecture, UX & UI design, usability and A/B testing of new navigational structure for the global Rentokil websites
  • 2018, Customer portal UI/IA redesign
    User research, client interviews, journey mapping and visual redesign of Rentokil's customer portal, myRentokil
  • 2017, Rentokil Initial careers website
    Stakeholder interviews, user research, workshops, journey mapping/persona creation, UX design and testing of new centralised careers website
  • 2016, Rentokil mobile website (MVP)
    User research, journey mapping, persona creation, information architecture, UX design and usability testing of mobile, hyperlocal website
  • 2015, Initial AU website
    User research, journey mapping, persona creation, information architecture, UX design and usability testing of new hygiene website
  • 2014, Ticketmaster ticketing website
    User research, journey mapping, persona creation, UX design and usability testing for Ticketmaster's European websites
  • 2013, Rugby World Cup 2014 ticketing website
    User research, UX design and usability testing
  • 2012, Glasgow 2014 ticketing website
    Front-end development of WCAG AAA rated ticketing website for Glasgow 2014 Commonwealth Games
  • 2011, White label ticketing website
    Visual design and front-end development (HTML/CSS/JS) of ticketing products for clients such as UEFA and Manchester United
  • 2010, London 2012 bulk ticketing app
    Visual design and front-end development (WPF/Silverlight) of desktop app for corporate sales of tickets to the London 2012 Olympic games